Mediatonic called upon influential fashion media (whether they’re curvy or not) to to help raise the curvy consciousness! with our client, Lola & Gigi.

lola gigi2.JPG
Curvy runway queens, Crystal Renn & Kate Dillon; and now Laura Caravaggio of the weboutique Lola & Gigi….these women are all paving the way to bring +SIZE fashions to curvy women. Curvy women who already have the “it” bag, Louboutin shoes…but are frustrated trying to find clothing to match.

From CBC Radio, Calgary Herald, to local Shaw Express and fashion bloggers – it was very empowering to help Laura spread the word on how the plus size fashion market is changing, its impact on curvy girls’ self-image and kick off her west coast road show.