metamaus press kitIt’s a misconception about PR that an electronic press kit (EPK) needs to be pages and pages or elaborately designed.

Here’s a sample of an EPK we just did for a tech client needing Vancouver and Toronto exposure And it was all done on a small budget and inhouse.

Backgrounder:  Art Spiegelman is the author behind the Pulitzer winning, cult-classic graphic novel: Maus. For 25 years he’s answered the same questions: why mice, why a cartoon, why the Holocaust. Marking the 25th Anniversary he’s written METAMAUS: a Look Inside a Modern Classic, Maus. It has all his answers not just in book form, but also with an interactive DVD our client (8 Leaf Digital Productions) made for Random House/Pantheon.

View the full EPK here.