It’s a misconception about PR that an electronic press kit (EPK) needs to be pages and pages or elaborately designed.
Here’s a sample of an EPK we just did for a tech client needing Vancouver and Toronto exposure And it was all done on a small budget and inhouse.
Backgrounder: Art Spiegelman is the author behind the Pulitzer winning, cult-classic graphic novel: Maus. For 25 years he’s answered the same questions: why mice, why a cartoon, why the Holocaust. Marking the 25th Anniversary he’s written METAMAUS: a Look Inside a Modern Classic, Maus. It has all his answers not just in book form, but also with an interactive DVD our client (8 Leaf Digital Productions) made for Random House/Pantheon.
View the full EPK here.
LIVE @Squamish www.liveatsquamish.com
Live at Squamish is a multi-day music and arts festival engulfed in the true spirit of BC and built in the spirit of the greatest European festivals. Surrounded by forests and mountains in the clean fresh air, multiple stages of the best and latest electronic, indie, blues, and rock music. +40 Artists incl. Devo, Dirty Vegas, & Tokyo Police Club. Happy times in a big field with great music!
Project: Over a three-month period use social media to launch the festival, encourage ticket sales, build a fanbase for multi-year plans, and develop a campaign where fans could engage with the brand.
We had alot of fun with Tres-Femme to promote their couture tampon holder, the Girly Tube. Here’s the viral contest that we launched asking women to dish on their dilemmas of when a Girly Tube would have come to the rescue.
Nira Arora and Kid Carson talked about it on the Beat 94.5FM, and then it was featured on Nira’s “Hot List” on Urban Rush (check out how Nira and Fiona made Jay a bit uncomfortable talking about tampons).
Then we blogged about it, Twittered about it, and Kris Krug even had some fun on Facebook with it.
:: CASE STUDY below