After 8 years, Mediatonic Communications took a sabbatical as I moved in-house with a client we’d worked with for many years. Now after 21 comic cons in three years my full frontal nerdity journey has come to an end. I am now taking on consulting projects that require senior marketing and communications strategy. My specialities are writing, content creation, social media, digital advertising and marketing, public relations, sponsorship and brand partnerships.
Shelley Mantei is an industry veteran of over 20 years who has lived and breathed digital thought leadership, brand intelligence, and communication trends to strategize and execute all facets of the marketing mix. Creative vision, a stickler for best practices, and a deep love of the power of both metrics and words enable her to maximize client return on investment with experiential activations to front cover placements. And she’s an avid life+style blogger!
As the founder of Mediatonic Communications Inc. she crafted campaigns for Ontario Pavilion – Olympics 2010, REEL Recovery Film Festival, Squamish Valley Music Festival, Center of Gravity Festival, Orchard Recovery Centre, Aboriginal AIDS Awareness, Edgewater Casino, OpenRoad AutoGroup (Audi, Lexus, BMW, Mini Cooper), Scotiabank Calgary Marathon, GE’s Dinner by Design, Diner en Blanc, Vancouver Public Library, Virgin FM, EZ Rock, Sun FM (Astral Media); and worked with talent including Carrie Fisher, Shannen Doherty, Adam West, Norman Reedus, Stephen Amell, and Patrick Stewart.
Client-side her work has graced projects for high profile clients such as Boston Pizza International, Slots.com, Xbox LiveArcade, False Creek Healthcare Centre, HSBC Canada; and most recently as Director Marketing & Communications for Informa Canada (Fan Expo) she lead the full spectrum of digital marketing, social media, sponsorship, media buying, and PR for some of the biggest pop culture conventions (comic cons) in North America.
There are no other consumers as rabid, opinionated, and passionate as comic con fans. In and beyond this wacky world celebrating nerd culture, she has a proven track record for having the vision of how to harness the power of social media communities and also how to translate that into other digital, offline, and traditional initiatives.
LINKEDIN – CV /shelleymantei
TWITTER – @shelleymantei
WRITING SAMPLES – read on!
Contact shelley[at]mediatonicpr[dot]com 647-559-7713