Social Media Case Study – Music Festival

LAS_FB Welcome Page_CS.jpgLIVE @Squamish www.liveatsquamish.com

Live at Squamish is a multi-day music and arts festival engulfed in the true spirit of BC and built in the spirit of the greatest European festivals. Surrounded by forests and mountains in the clean fresh air, multiple stages of the best and latest electronic, indie, blues, and rock music. +40 Artists incl. Devo, Dirty Vegas, & Tokyo Police Club. Happy times in a big field with great music!

Project: Over a three-month period use social media to launch the festival, encourage ticket sales, build a fanbase for multi-year plans, and develop a campaign where fans could engage with the brand.

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Friends in face of Facebook

Shelley Mantei Van Sun Facebook.pngIt’s not very often a social media & PR agency gets to be on the front side of the news. I was taking an advanced Facebook course (hey we have to stay on top of social media trends too!) and in one of the talks social media expert, Mari Smith shared the same beliefs Mediatonic PR has on privacy and public boundaries of Facebook – personal pages, fan pages & the rest of your life.

Still from Catfish, a story of online intrigue.

So when the Vancouver Sun called for our opinion on the controversy stirred by social media-themed docudrama, Catfish, it only made sense to share ink space with Mari.

In the “Friends in the face of Facebook” article and daily we’re always being asked about how much personality to share. But personality is just part of the mix of proper social media sharing (it’s “not all about you,” so make sure you have a mixture of chat that cover these bases…

Mediatonic PR’s 4 P’s of Social Media Sharing (especially Twitter and Facebook):

  • Personality – Share who you are, what you’re doing, epiphanies. Note: No one cares what you are eating! Do NOT share you just ordered sushi unless it’s the best sushi you every had or something important about where or why you are having it.
  • Promotion – This is the blatant promotion of your business, your event, or YOU (but keep it conversational – not marketing spiel).
  • Pass It Along (Contribution) – Giving back to the community links and advice about what you know, read, watch, etc;  This should be info of interest to the people that you want following you.
  • Participation – If you want others to engage with you, you have to ask questions…give answers…retweet their messages…be engaging!

:: Read the full Vancouver Sun article

Girly Tube – Girly Glam

IMG_1779.JPGWe had alot of fun with Tres-Femme to promote their couture tampon holder, the Girly Tube. Here’s the viral contest that we launched asking women to dish on their dilemmas of when a Girly Tube would have come to the rescue.

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Nira Arora and Kid Carson talked about it on the Beat 94.5FM, and then it was featured on Nira’s “Hot List” on Urban Rush (check out how Nira and Fiona made Jay a bit uncomfortable talking about tampons).

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Then we blogged about it, Twittered about it, and Kris Krug even had some fun on Facebook with it.

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:: CASE STUDY below

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