Fan Expo Sets Records & PR Firsts

It’s truly the age of the nerd. This past spring we did the media relations for Fan Expo Vancouver – this time moving into the bigger convention hall. And in 2014 we’ll now be expanding to three days.  We’ll have to top Tia Carriere (shwing!) co-hosting the entire CityTV morning show with Riaz Meghji. And Lord of the Rings star, Sean Astin, front cover of the Vancouver Sun with his joining the Sun Run in support of the Boston Marathon bombings.

And this fall we raised the comic-con bar with social media love for Fan Expo Canada. This year Fan Expo added sports to the event and became only the second event to ever take-over the entire Toronto Convention Centre and hosted over 117K fans! Massive full frontal nerdity!!

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Holy Comicon! Fan Expo Comes to Vancouver

DSC07958Comicon Hollywood North finally arrived! In their inaugural year Fan Expo Vancouver SOLD OUT! The fan festival hosted over 12,000 fans.

Fan Expo Vancouver 2012 created an all-ages playground for fans of comics, sci-fi, horror, anime, and gaming. Stars from the iconic, Star Trek: The Next Generation to one of today’s hottest fantasies, True Blood.

The convention also hosted the third annual Canadian Videogame Awards (April 21, 2012). The event honoured and celebrated the best and brightest in Canadian videogames, and was broadcast across the country on G4 Canada and CityTV.

A normal part of media relations for an event like this is to escort celebrity guests from radio and TV studios. Along that journey it was a treat to see even the most chill, non-star struck media come out of the woodworks to get a photo or autograph with Jeremy Bulloch (Boba Fett) or Alan Ruck (Ferris Bueller, Star Trek). And Lou Ferrigno will always hold a special spot for us – that man has a big heart and is a true pro.

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Neesha Hothi & Shelley Mantei in the Bat Mobile. PR Mavens to the Rescue!

A sense of pride was struck as our PR team packed up the media desk on the last day and you could hear fans walking by saying…wow, it’s not just for geeks anymore.

Oddest (but normal for Comic-con life) thing said by our Agency Director, Shelley Mantei:

Sorry I’m late I got stuck behind R2D2

Guilty Pleasure: The T-shirt Tower!

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