Olympic PR

ontario.jpgA life highlight was experiencing Vancouver during the Olympics 2010. I have never felt so much pride for my city and my industry.

And to top it off a career milestone too – Mediatonic PR was involved with one of the most exciting houses, the Ontario Pavillion. From launching Wayne Gretzky’s #99 Wine, and music talent like Broken Social Scene, to Wayne Gretzky 99 Olympics.jpgtechnology never seen before: where guests of the Ontario House in Vancouver used devices on their head and mind power to control the lights in Ontario on CN Tower, Niagara Falls and Parliament Hill. Wacky!

But nothing touched the amazing experience doing the social media and public relations to feature the very first 3D video game without glasses. This was the creation of Sheridan College. They were an amazing team to work with, and some we even made video-blogger stars!

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Media visitors at the 4D Theatre: Rebecca Bolwitt (aka Miss 604), John Biehler and Kris Krug

And if that wasn’t enough, just down the path was our client, Edgewater Casino hosting the Celebration Village. This biggest Chinese Celebration ever! and it ran during the full Olympics period.

P.S. Check out some personal Olympics 2010 experiences.

Girly Tube – Girly Glam

IMG_1779.JPGWe had alot of fun with Tres-Femme to promote their couture tampon holder, the Girly Tube. Here’s the viral contest that we launched asking women to dish on their dilemmas of when a Girly Tube would have come to the rescue.

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Nira Arora and Kid Carson talked about it on the Beat 94.5FM, and then it was featured on Nira’s “Hot List” on Urban Rush (check out how Nira and Fiona made Jay a bit uncomfortable talking about tampons).


Then we blogged about it, Twittered about it, and Kris Krug even had some fun on Facebook with it.

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:: CASE STUDY below

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