Just in time to catch media working on their holiday gift guides – we did a fun little mailout for our client Positive Energy Bands.
Capturing the essence of being the perfect little stocking stuffer we designed the press release to actually rollout like Santa’s list of who’s naughty or nice.
In fact that just what we lead or messaging with: Naught or nice? Not all press releases need to be formal. You can have fun and get creative – as long as they still hold all the info media needs. One side functioned as the press release and the other side a product sheet. Our office was a flurry of rolling, ribbon tying, and hitting the post office.
See arts and crafts skills do come in handy in PR (once in awhile).
By the way – Positive Energy Bands are now available at London Drugs in the Greater Vancouver Area.[VIEW the whole press release]