Another Music & Sports Festival Season Under Our Belt!

Center of Gravity 2013 marks one of my favorite press conferences. We hoisted media up on the lifts 3-stories to the top of the biggest Dirt Zone ramps yet. We had the media wall set up there and it was picturesque to have the Mayor’s ribbon cutting at the edge of the ramp while motocross and FMB tricks looped in the background.

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Not to be outdone by the sports – the music this year headlined Tiesto, Kaskade, to Tommy Lee (the man keeps with the times) and Dadalife. When we weren’t doing PR hustling we enjoyed from beach side cabanas especially when over 30K fans visited this year and Tim Hortons & McDonalds even ran out of food! The festival bring in over $6M to Kelowna, BC.

I think my favorite part of Keloha Arts & Music Festival 2013 was watching our team listen live from the media pit to all the songs that loop over and over in our office. We hosted MGMT, Capital Cities, Atlas Genius and more. And it was pretty memorable when Matt & Kim were jamming and Matt fell into the pond around the stage. Even if it made this publicist’s heart stop for a moment.

Good Times.
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Painting Vancouver White – Diner en Blanc

Global dining phenomenon, Dîner en Blanc® has left its mark on Vancouver! The très chic pop-up picnic imported from Paris invited culinary and culture enthusiasts dressed in white to converge upon secret outdoor locales in 20 cities across 5 continents.

The most magic this city has seen since the magic of the Olympics.

Mediatonic PR proudly worked closely with our client The Social Concierge to bring the spirit of France to Vancouver by enlisting Top Chef Canada winner Dale MacKay along with a host of French entertainers, including internationally acclaimed Les Noces Gitanes.

Where was the SECRET location? The Jack Poole Plaza at Vancouver Convention Centre (home of the 2010 Olympic torch).

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What was the biggest Public Relations challenge? 1) Not telling media until 30 minutes before the dinner started. Which was still 30 minutes before the diners themselves knew the location! 2) And enforcing the rules that even media wore white.

How’d it work? Part mystery, part magic, part je ne sais quoi, the day of the event unfolds the same in every city: the site is revealed at the last-minute to preserve spontaneity and secrecy. 1,200 guests met at designated rallying points where Table Hosts escorted them to the big reveal of the secret location. All dressed in elegant white (mandatory), brought their own epicurean meals (or pre-ordered a Chef MacKay picnic), non-disposable dinnerware, crystal, and table set. When it was time to leave, guests packed all they arrived with and headed into the night, no sign of their sophisticated revelry left behind.

See more AMAZING photos here

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Part of the Mediatonic PR Team: Shelley Mantei, Erin O’Callaghan, Neesha Hothi

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Novus TV (CityLights) Natalie Langston. And is the Breakfast Television’s Riaz Meghji doing a drive-by?

West Coast’s Hottest (Biggest) Beach Music & Sports Fest

Screen Shot 2012-09-09 at 5.45.36 PMCanada’s Hottest Beach Festival, Center of Gravity, returned to the sandy beaches of Kelowna’s City Park Aug 3-5, 2012. The festival hosts some of the hottest names in electronic dance music, dance, and hip-hop with over 150 pro athletes competing in 7 different sports: beach volleyball, freestyle mountain biking, FMX, wakeboarding, skateboarding, BMX, and basketball. Highlights for 2012:

  • Attendance: 28,000 fans
  • Over 150 athletes and over 20 music performers
  • One of the biggest events of 2012 during one of the hottest summer weekends
  • Volleyball – Mens (1st Place): Chaim Schalk & Matt Zbyszewksi
  • Volleyball – Womens (1st Place): Jamie Broder & Kristina Valjas
  • Basketball Team (1st Place): Open the Cage – Vancouver
  • 30’ start ramp for the FMX and freestyle mountain bike shows.
  • A wakeboard winch jam where world-class wakeboarders and wakeskaters competed on Center of Gravity’s most technical course yet.

Let’s add to that round up numbers that Okanagan temperatures hit 37 degrees. The temp was hard to complain about even when our team was running media around the dirt & sand zones or managing the media pit.

The 3-day concert series saw electro heavyweights Nero, Miami Horror, and Bloody Beetroots performed alongside hip-hop legend Lupe Fiasco (Grammy winner) and rap up-and-comer Yelawolf (Eminem’s latest protege). Remix master Morgan Page was a highlight when he pulled out “Longest Road” (oh yah!).

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Holy Comicon! Fan Expo Comes to Vancouver

DSC07958Comicon Hollywood North finally arrived! In their inaugural year Fan Expo Vancouver SOLD OUT! The fan festival hosted over 12,000 fans.

Fan Expo Vancouver 2012 created an all-ages playground for fans of comics, sci-fi, horror, anime, and gaming. Stars from the iconic, Star Trek: The Next Generation to one of today’s hottest fantasies, True Blood.

The convention also hosted the third annual Canadian Videogame Awards (April 21, 2012). The event honoured and celebrated the best and brightest in Canadian videogames, and was broadcast across the country on G4 Canada and CityTV.

A normal part of media relations for an event like this is to escort celebrity guests from radio and TV studios. Along that journey it was a treat to see even the most chill, non-star struck media come out of the woodworks to get a photo or autograph with Jeremy Bulloch (Boba Fett) or Alan Ruck (Ferris Bueller, Star Trek). And Lou Ferrigno will always hold a special spot for us – that man has a big heart and is a true pro.

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Neesha Hothi & Shelley Mantei in the Bat Mobile. PR Mavens to the Rescue!

A sense of pride was struck as our PR team packed up the media desk on the last day and you could hear fans walking by saying…wow, it’s not just for geeks anymore.

Oddest (but normal for Comic-con life) thing said by our Agency Director, Shelley Mantei:

Sorry I’m late I got stuck behind R2D2

Guilty Pleasure: The T-shirt Tower!

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