Deighton Cup Weekend at the Races Ups the PR & Style Factor

This is how Vancouver does Southern charm. Hands down my favorite event of the year and this year our team lead the public relations.

This event is a step back in time – its growing success isn’t about Miss America hosting or Mint Juleps – – it’s about the resurgence of the appreciation of leisure that doesn’t involve a kayak or hike. It embodies Southern luxury and opulence reminiscent of The Great Gatsby. From Kentucky Derby style & horseraces to bocce ball. From dapper men in hats and ascots to sophisticated ladies in dresses and fascinators, Deighton Cup brings out something Vancouverites are hungry for.

“The most sophisticated and playful event of the summer” – Erin Cebula, ET Canada 

“…One of the summer’s must-attend, see-and-be seen fashion and social events” – Fred Lee, The Province; Vancouver Courier

“The most stylish event of the summer” – Huffington Post

An almost PR nightmare was when Miss America was in the convertible enroute to the track when a bird dropping smacked square on her head.  But she was a trooper about it!
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We took pride watching our clients (Dax Droski, Tyson Villeneuve, Jordan Kallman) sipping Veuve while being interviewed by Monte Cristo Magazine. And watching our media friends (Jeremy Szafron – CTV, Susan Mohammed) play horse shoes and come wearing some of the best hats (like Kelsey Klassen – WE Westender) [image BC Business Magazine]

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