Another Music & Sports Festival Season Under Our Belt!

Center of Gravity 2013 marks one of my favorite press conferences. We hoisted media up on the lifts 3-stories to the top of the biggest Dirt Zone ramps yet. We had the media wall set up there and it was picturesque to have the Mayor’s ribbon cutting at the edge of the ramp while motocross and FMB tricks looped in the background.

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Not to be outdone by the sports – the music this year headlined Tiesto, Kaskade, to Tommy Lee (the man keeps with the times) and Dadalife. When we weren’t doing PR hustling we enjoyed from beach side cabanas especially when over 30K fans visited this year and Tim Hortons & McDonalds even ran out of food! The festival bring in over $6M to Kelowna, BC.

I think my favorite part of Keloha Arts & Music Festival 2013 was watching our team listen live from the media pit to all the songs that loop over and over in our office. We hosted MGMT, Capital Cities, Atlas Genius and more. And it was pretty memorable when Matt & Kim were jamming and Matt fell into the pond around the stage. Even if it made this publicist’s heart stop for a moment.

Good Times.
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West Coast’s Hottest (Biggest) Beach Music & Sports Fest

Screen Shot 2012-09-09 at 5.45.36 PMCanada’s Hottest Beach Festival, Center of Gravity, returned to the sandy beaches of Kelowna’s City Park Aug 3-5, 2012. The festival hosts some of the hottest names in electronic dance music, dance, and hip-hop with over 150 pro athletes competing in 7 different sports: beach volleyball, freestyle mountain biking, FMX, wakeboarding, skateboarding, BMX, and basketball. Highlights for 2012:

  • Attendance: 28,000 fans
  • Over 150 athletes and over 20 music performers
  • One of the biggest events of 2012 during one of the hottest summer weekends
  • Volleyball – Mens (1st Place): Chaim Schalk & Matt Zbyszewksi
  • Volleyball – Womens (1st Place): Jamie Broder & Kristina Valjas
  • Basketball Team (1st Place): Open the Cage – Vancouver
  • 30’ start ramp for the FMX and freestyle mountain bike shows.
  • A wakeboard winch jam where world-class wakeboarders and wakeskaters competed on Center of Gravity’s most technical course yet.

Let’s add to that round up numbers that Okanagan temperatures hit 37 degrees. The temp was hard to complain about even when our team was running media around the dirt & sand zones or managing the media pit.

The 3-day concert series saw electro heavyweights Nero, Miami Horror, and Bloody Beetroots performed alongside hip-hop legend Lupe Fiasco (Grammy winner) and rap up-and-comer Yelawolf (Eminem’s latest protege). Remix master Morgan Page was a highlight when he pulled out “Longest Road” (oh yah!).

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Center of Gravity Kicked!

DSC00872What do you get when you have a music and sports festival that sells out over 22,000 tickets and 3 weeks before festival weekend?

One amazing weekend. And a whole lot of work to make it all run smoothly.

Center of Gravity 2011 took Kelowna by storm with the Mediatonic PR team by its side. Chromeo, Dragonette, A-Trak, Calvin Harris, Classified, DiRTY RADIO, and 16 other chart topper bands mixed it up with over 150 athletes.
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And while the beaches were burning, so were the newswires – the festival indexed as one of Google Canada’s Top Stories. That is hot. That’s a whole lot of sports & music PR!

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Want to see more highlights? Read Here.

Ready for COG 2012?

 

Social Media Case Study – Music Festival

LAS_FB Welcome Page_CS.jpgLIVE @Squamish www.liveatsquamish.com

Live at Squamish is a multi-day music and arts festival engulfed in the true spirit of BC and built in the spirit of the greatest European festivals. Surrounded by forests and mountains in the clean fresh air, multiple stages of the best and latest electronic, indie, blues, and rock music. +40 Artists incl. Devo, Dirty Vegas, & Tokyo Police Club. Happy times in a big field with great music!

Project: Over a three-month period use social media to launch the festival, encourage ticket sales, build a fanbase for multi-year plans, and develop a campaign where fans could engage with the brand.

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LIVE@Squamish Music Festival a Success

Live-at-Squamish-104-309x413.jpgWow! When the Vancouver Sun dubs you the little festival that did what no other could you have to know you just finished something really great. Our other favorite article came from the Georgia Straight: Devo, Said the Whale, Dirty Vegas mae first-ever LIVE at Squamish festival a triumph.

Oh yeah.

liveatsquamish_2010.jpgWorking on the LIVE at Squamish project for the last four months was so amazing. In a time when Pemberton, Virginfest, and Lilith Fair either struggled or decided to not even throw their hat in the the ring there were alot of challenges and the brandLIVE team beat them all. They are a crew of talented (and fun) people that brought out the best in us!

From tweetups to meet & greats, and talking with the fans and media in the social media channels made this a PR experience like no other. So look out for LIVE@Squamish 2011!

Music Festival Teaser

LAS_mini_lrWe can’t wait to bring you new client news from brand.LIVE’s new project Live At Squamish. Until then, we couldn’t say it better than Vancity Buzz:

…I saw a tweet about a new music festival coming close to Vancouver. This summer on Labour Day weekend, Live at Squamish may be the only chance to see a large scale music festival in BC this year (Sasquatch doesn’t count, it’s in Washington State). Since Pemberton is on hiatus for yet another year and VirginFest just announced its cancellation yesterday, all our hopes are now on this unknown. Expect an announcement next week.

For updates, follow on Twitter.com/liveatsquamish or Facebook.com/liveatsquamish

RBC desiFEST Contest

Picture 2.pngEven though the Vancouver show isn’t until July 25 (Plaza of Nations), RBC desiFEST, Canada’s South Asian music festival, is honouring Asian Heritage Month with an awesome contest. Now until May 31 you can enter to win:

  • Lunch for four at Rangoli Restaurant
  • Signed artist’s paraphernalia worth $500
  • Tickets to the festival’s VIP opening event

Follow this link to enter to win: www.rbcdesifest.com/rangolipromo RBC desiFEST celebrates Canada’s emerging South Asian artists and features the best in South Asian music and dance with contemporary indo-jazz fusion, global beats and cutting edge DJs. Apache Indian is headlining Vancouver. More details: www.rbcdesifest.com

Thanks Vancouver is Awesome – for helping us spread the word!