Deighton Cup Weekend at the Races Ups the PR & Style Factor

This is how Vancouver does Southern charm. Hands down my favorite event of the year and this year our team lead the public relations.

This event is a step back in time – its growing success isn’t about Miss America hosting or Mint Juleps – – it’s about the resurgence of the appreciation of leisure that doesn’t involve a kayak or hike. It embodies Southern luxury and opulence reminiscent of The Great Gatsby. From Kentucky Derby style & horseraces to bocce ball. From dapper men in hats and ascots to sophisticated ladies in dresses and fascinators, Deighton Cup brings out something Vancouverites are hungry for.

“The most sophisticated and playful event of the summer” – Erin Cebula, ET Canada 

“…One of the summer’s must-attend, see-and-be seen fashion and social events” – Fred Lee, The Province; Vancouver Courier

“The most stylish event of the summer” – Huffington Post

An almost PR nightmare was when Miss America was in the convertible enroute to the track when a bird dropping smacked square on her head.  But she was a trooper about it!
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We took pride watching our clients (Dax Droski, Tyson Villeneuve, Jordan Kallman) sipping Veuve while being interviewed by Monte Cristo Magazine. And watching our media friends (Jeremy Szafron – CTV, Susan Mohammed) play horse shoes and come wearing some of the best hats (like Kelsey Klassen – WE Westender) [image BC Business Magazine]

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Another Music & Sports Festival Season Under Our Belt!

Center of Gravity 2013 marks one of my favorite press conferences. We hoisted media up on the lifts 3-stories to the top of the biggest Dirt Zone ramps yet. We had the media wall set up there and it was picturesque to have the Mayor’s ribbon cutting at the edge of the ramp while motocross and FMB tricks looped in the background.


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Not to be outdone by the sports – the music this year headlined Tiesto, Kaskade, to Tommy Lee (the man keeps with the times) and Dadalife. When we weren’t doing PR hustling we enjoyed from beach side cabanas especially when over 30K fans visited this year and Tim Hortons & McDonalds even ran out of food! The festival bring in over $6M to Kelowna, BC.

I think my favorite part of Keloha Arts & Music Festival 2013 was watching our team listen live from the media pit to all the songs that loop over and over in our office. We hosted MGMT, Capital Cities, Atlas Genius and more. And it was pretty memorable when Matt & Kim were jamming and Matt fell into the pond around the stage. Even if it made this publicist’s heart stop for a moment.

Good Times.

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POW! Parade of Wonders & Calgary Expo

We get to do a really different type of entertainment PR when it comes to the media relations demanded of the comic-con (fan conference or convention) world. This past spring at Calgary Comic & Entertainment Expo we hosted over 60K fans and the stars of Walking Dead, Game of Thrones, Dr Who, Star Trek, Princess Bride, X-Files, and Star Wars (even Princess Leia herself, Carrie Fisher). You’ve never seen so many Slave Leia costumes! And then there was the concert for Weird Al Yankovic.

A highlight was doing the PR around Calgary’s first POW! Parade of Wonders – a parade built on the bizarre world of cosplay: Co-Marshalled by the Torchwood Trio: John Barrowman, Eve Myles, & Garret David Lloyd and Calgary Mayor Nenshi – who even rode in the ‘Back to the Future’ Deloren. Did we mention Mayor Nenshi even made our celebs honorary Calgarians in a White Hatting Ceremony.
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There was also an interesting morning press circuit with Casper Van Dien who had a Stormtroopers flashback while hosting the morning weather report on Breakfast TV and when we stopped by to see Tarzan Dan at the KOOL FM morning show – we were all wide awake after he broke out a Tarzan cry and showed off his Casper tattoo. It’s not every day that a publicist gets to enlist the help of Will Wheaton to write Star Trek-centric interview questions for other celebrity guests. Oh the lengths we go to, to help our media friends get their interviews!

Life + Style PR Acct Coordinator – HIRED [Vancouver]

Mediatonic PR+social is hiring a new addition to the team. Fun things are happening and we need you!

This will start out as a part-time contract role, but for the right talent this role has much career potential

MANDATORY: You must have PR experience.  Your strongest asset? You love to pitch a story and are addicted to the win feeling of a pickup.

Read carefully: Personality & Gig


Fan Expo Sets Records & PR Firsts

It’s truly the age of the nerd. This past spring we did the media relations for Fan Expo Vancouver – this time moving into the bigger convention hall. And in 2014 we’ll now be expanding to three days.  We’ll have to top Tia Carriere (shwing!) co-hosting the entire CityTV morning show with Riaz Meghji. And Lord of the Rings star, Sean Astin, front cover of the Vancouver Sun with his joining the Sun Run in support of the Boston Marathon bombings.

And this fall we raised the comic-con bar with social media love for Fan Expo Canada. This year Fan Expo added sports to the event and became only the second event to ever take-over the entire Toronto Convention Centre and hosted over 117K fans! Massive full frontal nerdity!!

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Painting Vancouver White – Diner en Blanc

Global dining phenomenon, Dîner en Blanc® has left its mark on Vancouver! The très chic pop-up picnic imported from Paris invited culinary and culture enthusiasts dressed in white to converge upon secret outdoor locales in 20 cities across 5 continents.

The most magic this city has seen since the magic of the Olympics.

Mediatonic PR proudly worked closely with our client The Social Concierge to bring the spirit of France to Vancouver by enlisting Top Chef Canada winner Dale MacKay along with a host of French entertainers, including internationally acclaimed Les Noces Gitanes.

Where was the SECRET location? The Jack Poole Plaza at Vancouver Convention Centre (home of the 2010 Olympic torch).


What was the biggest Public Relations challenge? 1) Not telling media until 30 minutes before the dinner started. Which was still 30 minutes before the diners themselves knew the location! 2) And enforcing the rules that even media wore white.

How’d it work? Part mystery, part magic, part je ne sais quoi, the day of the event unfolds the same in every city: the site is revealed at the last-minute to preserve spontaneity and secrecy. 1,200 guests met at designated rallying points where Table Hosts escorted them to the big reveal of the secret location. All dressed in elegant white (mandatory), brought their own epicurean meals (or pre-ordered a Chef MacKay picnic), non-disposable dinnerware, crystal, and table set. When it was time to leave, guests packed all they arrived with and headed into the night, no sign of their sophisticated revelry left behind.

See more AMAZING photos here




Part of the Mediatonic PR Team: Shelley Mantei, Erin O’Callaghan, Neesha Hothi


Novus TV (CityLights) Natalie Langston. And is the Breakfast Television’s Riaz Meghji doing a drive-by?

West Coast’s Hottest (Biggest) Beach Music & Sports Fest

Screen Shot 2012-09-09 at 5.45.36 PMCanada’s Hottest Beach Festival, Center of Gravity, returned to the sandy beaches of Kelowna’s City Park Aug 3-5, 2012. The festival hosts some of the hottest names in electronic dance music, dance, and hip-hop with over 150 pro athletes competing in 7 different sports: beach volleyball, freestyle mountain biking, FMX, wakeboarding, skateboarding, BMX, and basketball. Highlights for 2012:

  • Attendance: 28,000 fans
  • Over 150 athletes and over 20 music performers
  • One of the biggest events of 2012 during one of the hottest summer weekends
  • Volleyball – Mens (1st Place): Chaim Schalk & Matt Zbyszewksi
  • Volleyball – Womens (1st Place): Jamie Broder & Kristina Valjas
  • Basketball Team (1st Place): Open the Cage – Vancouver
  • 30’ start ramp for the FMX and freestyle mountain bike shows.
  • A wakeboard winch jam where world-class wakeboarders and wakeskaters competed on Center of Gravity’s most technical course yet.

Let’s add to that round up numbers that Okanagan temperatures hit 37 degrees. The temp was hard to complain about even when our team was running media around the dirt & sand zones or managing the media pit.

The 3-day concert series saw electro heavyweights Nero, Miami Horror, and Bloody Beetroots performed alongside hip-hop legend Lupe Fiasco (Grammy winner) and rap up-and-comer Yelawolf (Eminem’s latest protege). Remix master Morgan Page was a highlight when he pulled out “Longest Road” (oh yah!).


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Calgary Expo 2012 Full Frontal Nerdity

CEX star trekFull Frontal Nerdity! Calgary Comic & Entertainment Expo broke their record with over 55,000 fans celebrating all things pop culture.

Mediatonic PR got our geek on and ran the media relations and interviews for over 70 celeb guests, 200 artists, and the amazing team behind Calgary Expo.

Star Trek: The Next Gen icons to legendary Stan Lee. And the subcultural phenomenon of Cosplay (short for Costume Roleplay). It’s a fascinating aspect of the event – you’ve probably seen it on TV’s ‘Entourage’ (Drama in his Viking costume) spotlighting this whacky trend.

Calgary Expo hosted a huge special event – it was the first time reunion in over twenty years for the principal cast of Star Trek: The Next Generation. Captain Picard to Beverly Crusher – the cast led an epic Q&A panel and dished on behind the scene tales of the series. Now that is comic-con WOW!
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Holy Comicon! Fan Expo Comes to Vancouver

DSC07958Comicon Hollywood North finally arrived! In their inaugural year Fan Expo Vancouver SOLD OUT! The fan festival hosted over 12,000 fans.

Fan Expo Vancouver 2012 created an all-ages playground for fans of comics, sci-fi, horror, anime, and gaming. Stars from the iconic, Star Trek: The Next Generation to one of today’s hottest fantasies, True Blood.

The convention also hosted the third annual Canadian Videogame Awards (April 21, 2012). The event honoured and celebrated the best and brightest in Canadian videogames, and was broadcast across the country on G4 Canada and CityTV.

A normal part of media relations for an event like this is to escort celebrity guests from radio and TV studios. Along that journey it was a treat to see even the most chill, non-star struck media come out of the woodworks to get a photo or autograph with Jeremy Bulloch (Boba Fett) or Alan Ruck (Ferris Bueller, Star Trek). And Lou Ferrigno will always hold a special spot for us – that man has a big heart and is a true pro.

Neesha Hothi & Shelley Mantei in the Bat Mobile. PR Mavens to the Rescue!

A sense of pride was struck as our PR team packed up the media desk on the last day and you could hear fans walking by saying…wow, it’s not just for geeks anymore.

Oddest (but normal for Comic-con life) thing said by our Agency Director, Shelley Mantei:

Sorry I’m late I got stuck behind R2D2

Guilty Pleasure: The T-shirt Tower!

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