Global dining phenomenon, Dîner en Blanc® has left its mark on Vancouver! The très chic pop-up picnic imported from Paris invited culinary and culture enthusiasts dressed in white to converge upon secret outdoor locales in 20 cities across 5 continents.
The most magic this city has seen since the magic of the Olympics.
Mediatonic PR proudly worked closely with our client The Social Concierge to bring the spirit of France to Vancouver by enlisting Top Chef Canada winner Dale MacKay along with a host of French entertainers, including internationally acclaimed Les Noces Gitanes.
Where was the SECRET location? The Jack Poole Plaza at Vancouver Convention Centre (home of the 2010 Olympic torch).
What was the biggest Public Relations challenge? 1) Not telling media until 30 minutes before the dinner started. Which was still 30 minutes before the diners themselves knew the location! 2) And enforcing the rules that even media wore white.
How’d it work? Part mystery, part magic, part je ne sais quoi, the day of the event unfolds the same in every city: the site is revealed at the last-minute to preserve spontaneity and secrecy. 1,200 guests met at designated rallying points where Table Hosts escorted them to the big reveal of the secret location. All dressed in elegant white (mandatory), brought their own epicurean meals (or pre-ordered a Chef MacKay picnic), non-disposable dinnerware, crystal, and table set. When it was time to leave, guests packed all they arrived with and headed into the night, no sign of their sophisticated revelry left behind.
See more AMAZING photos here