BMW Experience – Driving Skills

DSC01577Recently Mediatonic PR hosted some of our media friends at our client OpenRoad Auto Group’s BMW Langley Driving Skills Clinic.

The event was taught by Drivers Unlimited. It just so happens that this is the biggest outdoor training tarmac in all of Canada. All the better to swerve and dodge pylons, my dear!

Claudia Kwon at Global, Jenna Chow at CBC, Jeremy & Andy from KVOS, and Alexandra Straub at Province were some of our friends that took the wheels of speedy BMWs (BMW 128i, BMW 335is, & BMW 535i) and a peppy MINI Countryman. The other Beemers might be faster, but I loved my time in the super luxe 535i.

DSC01615 DSC01585

It was surprising to learn some of the real basics: like where to hold your hands on the wheel in the “3 & 9” spots or how to adjust your mirrors. A total thrill of the day was the “emergency braking” exercise. You just so rarely get to test braking at higher speeds.

It was a crisp Autumn day – and the smell of rubber and brakes mixed with adrenaline made for a really unique experience.


Lexus Richmond – A Luxe Launch!

Lexus LaunchAt 69,000 sq ft this is the largest Lexus showroom in Canada – but it wasn’t just size that was impressive. The upper balcony off the waiting room (with massage chairs and big screen) to the catering from Vancouver’s Celebrity Chef, Tojo. Even though food was generous through the room – there was a lineup to try the custom rolls for the event.

Check out Malcolm Parry (society reporter, Vancouver Sun) posing with Mediatonic PR’s Sarah Fairburn, and The It Lists, Crystal Walton.

Let’s not forget the sweetheart of the evening, the rare Lexus LFA Supercar. Ten years in the making and only one of 500 in the world. Sony tuned it to shatter champagne glasses. OpenRoad Autogroup CEO, Christian Chia, revved the engine so she could purr for the glam crowd!

More Lexus Launch, check out The It Lists or Vancity Buzz Posts