Social Media Strategist [VANCOUVER HIRED] Fall 2013

Looking for an exceptional Social Media Specialist who lives & breathes the world of powerful words, analtyics & pop culture!

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Mediatonic PR is a boutique public relations & social media agency that specializes in Lifestyle and Entertainment communications – – we also love to do good with some social issues work or get our geek on with techy clients and everything in between. Our recent projects include: Center of Gravity, Keloha Music & Arts Fest, Fan Expo (Vancouver/Toronto), Edmonton Expo, Calgary Comic & Entertainment Expo, Aboriginal AIDS Awareness Week, Deighton Cup, GE Monogram Dinner by Design, Diner en Blanc (Vancouver/Calgary/Victoria); and social media for radio stations to comic-cons and bottled water.

If you are a Social Media Professional with 2 years experience please read on!

What you need for this position:

  • *  MANDATORY minimum of two years (2) of experience within the social media field required.
  • * Strong technical background with an affinity to use web-based, cloud programs and a strong affinity for navigating advanced Google Analytics. Proficiency with those tools to help monitor, collect, and analyze data to guide strategic decision-making.
  • * Must be extremely detail oriented, resourceful, and able to produce high-quality deliverables while managing multiple projects.
  • * Strong organizational and time management skills with the ability to prioritize, thrive under pressure, and work efficiently under short deadlines.
  • * Ability to display high energy (you thrive in a VERY fast-paced environment), take initiative, achieve performance goals, and effectively troubleshoot while focusing on innovative solutions.
  • * Ability to work as a member of a team, as well as independently.
  • * Your own high functioning laptop (Mac a bonus), full Microsoft Office suite, and smart phone.
  • * Core team is based in Vancouver, with satellite team in Toronto. For the right persona we will consider Toronto but the ideal person will be Vancouver-based.
  • * Demonstrated experience and a passion for the social technology universe: Facebook, Twitter, Flickr & YouTube (if you know WordPress that’s a huge bonus), and all the tools to go with the interfaces.
  • * Word & excel (formulas especially), and Googling are second nature daily tools.
  • * Superior communication and interpersonal skills are a must; proficient in English and have excellent writing and proofing skills.
  • * Big organizer, detail & deadline oriented and a major multi-tasker that can deal with pressure.
  • * Have initiative – if you see something that needs to be done or that can be done better you get a rush from stepping up! Can-do attitude.

What you’ll be doing:

  • * Responsible for managing a multiple accounts (3-4 in a typical portfolio) across different verticals ranging from lifestyle to entertainment.
  • * Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries.
  • * Create timely and engaging content optimized for platform used and intended audience.
  • * Monitor sites for customer service opportunities and initiate conversations on behalf of the client.
  • * Be happy, smile, and bring a positive attitude to the office. We like to have fun even in the cray cray.
  • * Analyze and report social media actions on a monthly basis for successes and new opportunities. Reports are very reliant on advanced Google Analytics and other measurement tools.
  • * Create engaging and professional visuals that reflect client and their brand (Customize social media pages, create original content, etc).
  • * Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts.
  • * Continue to refine and define our social marketing process.

For the right individual there is also the opportunity to learn PR and participate with our public relations clients.

So, if you this full time, primarily based in our Yaletown office opportunity intrigues you, please apply today!

Email:   Subject Line:  Social Media Star – Fall 2013

Looking forward to receiving your resume and a captivating cover letter on why this opportunity is meant for you. Please also include Twitter & LinkedIn profiles, your expected salary range, and start date availability.

Due to volume only short-list candidates will be contacted.




Deighton Cup Weekend at the Races Ups the PR & Style Factor

This is how Vancouver does Southern charm. Hands down my favorite event of the year and this year our team lead the public relations.

This event is a step back in time – its growing success isn’t about Miss America hosting or Mint Juleps – – it’s about the resurgence of the appreciation of leisure that doesn’t involve a kayak or hike. It embodies Southern luxury and opulence reminiscent of The Great Gatsby. From Kentucky Derby style & horseraces to bocce ball. From dapper men in hats and ascots to sophisticated ladies in dresses and fascinators, Deighton Cup brings out something Vancouverites are hungry for.

“The most sophisticated and playful event of the summer” – Erin Cebula, ET Canada 

“…One of the summer’s must-attend, see-and-be seen fashion and social events” – Fred Lee, The Province; Vancouver Courier

“The most stylish event of the summer” – Huffington Post

An almost PR nightmare was when Miss America was in the convertible enroute to the track when a bird dropping smacked square on her head.  But she was a trooper about it!
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We took pride watching our clients (Dax Droski, Tyson Villeneuve, Jordan Kallman) sipping Veuve while being interviewed by Monte Cristo Magazine. And watching our media friends (Jeremy Szafron – CTV, Susan Mohammed) play horse shoes and come wearing some of the best hats (like Kelsey Klassen – WE Westender) [image BC Business Magazine]

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Life + Style PR Acct Coordinator – HIRED [Vancouver]

Mediatonic PR+social is hiring a new addition to the team. Fun things are happening and we need you!

This will start out as a part-time contract role, but for the right talent this role has much career potential

MANDATORY: You must have PR experience.  Your strongest asset? You love to pitch a story and are addicted to the win feeling of a pickup.

Read carefully: Personality & Gig


Fan Expo Sets Records & PR Firsts

It’s truly the age of the nerd. This past spring we did the media relations for Fan Expo Vancouver – this time moving into the bigger convention hall. And in 2014 we’ll now be expanding to three days.  We’ll have to top Tia Carriere (shwing!) co-hosting the entire CityTV morning show with Riaz Meghji. And Lord of the Rings star, Sean Astin, front cover of the Vancouver Sun with his joining the Sun Run in support of the Boston Marathon bombings.

And this fall we raised the comic-con bar with social media love for Fan Expo Canada. This year Fan Expo added sports to the event and became only the second event to ever take-over the entire Toronto Convention Centre and hosted over 117K fans! Massive full frontal nerdity!!

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Now Hiring! Social Media Intern – Mediatonic PR [Vancouver] FALL 2012

If you live and breath pop culture…or the thought of Star Trek riles your inner nerd despite your fashionista/o exterior…then we have a great social media intern experience for you!

Mediatonic PR+social has a short-term (11-week), learn in the trenches internship. We have lots of tricks & strategy to teach – but you need to come to the table with some experience of your own.
Continue reading

Painting Vancouver White – Diner en Blanc

Global dining phenomenon, Dîner en Blanc® has left its mark on Vancouver! The très chic pop-up picnic imported from Paris invited culinary and culture enthusiasts dressed in white to converge upon secret outdoor locales in 20 cities across 5 continents.

The most magic this city has seen since the magic of the Olympics.

Mediatonic PR proudly worked closely with our client The Social Concierge to bring the spirit of France to Vancouver by enlisting Top Chef Canada winner Dale MacKay along with a host of French entertainers, including internationally acclaimed Les Noces Gitanes.

Where was the SECRET location? The Jack Poole Plaza at Vancouver Convention Centre (home of the 2010 Olympic torch).


What was the biggest Public Relations challenge? 1) Not telling media until 30 minutes before the dinner started. Which was still 30 minutes before the diners themselves knew the location! 2) And enforcing the rules that even media wore white.

How’d it work? Part mystery, part magic, part je ne sais quoi, the day of the event unfolds the same in every city: the site is revealed at the last-minute to preserve spontaneity and secrecy. 1,200 guests met at designated rallying points where Table Hosts escorted them to the big reveal of the secret location. All dressed in elegant white (mandatory), brought their own epicurean meals (or pre-ordered a Chef MacKay picnic), non-disposable dinnerware, crystal, and table set. When it was time to leave, guests packed all they arrived with and headed into the night, no sign of their sophisticated revelry left behind.

See more AMAZING photos here




Part of the Mediatonic PR Team: Shelley Mantei, Erin O’Callaghan, Neesha Hothi


Novus TV (CityLights) Natalie Langston. And is the Breakfast Television’s Riaz Meghji doing a drive-by?

Naughty or Nice!

DSC06585Here’s a unique press release idea – that got crafty!

Just in time to catch media working on their holiday gift guides – we did a fun little mailout for our client Positive Energy Bands.

Capturing the essence of being the perfect little stocking stuffer we designed the press release to actually rollout like Santa’s list of who’s naughty or nice.

DSC06577In fact that just what we lead or messaging with: Naught or nice? Not all press releases need to be formal. You can have fun and get creative – as long as they still hold all the info media needs. One side functioned as the press release and the other side a product sheet. Our office was a flurry of rolling, ribbon tying, and hitting the post office.

See arts and crafts skills do come in handy in PR (once in awhile).

By the way – Positive Energy Bands are now available at London Drugs in the Greater Vancouver Area.

[VIEW the whole press release]

BMW Experience – Driving Skills

DSC01577Recently Mediatonic PR hosted some of our media friends at our client OpenRoad Auto Group’s BMW Langley Driving Skills Clinic.

The event was taught by Drivers Unlimited. It just so happens that this is the biggest outdoor training tarmac in all of Canada. All the better to swerve and dodge pylons, my dear!

Claudia Kwon at Global, Jenna Chow at CBC, Jeremy & Andy from KVOS, and Alexandra Straub at Province were some of our friends that took the wheels of speedy BMWs (BMW 128i, BMW 335is, & BMW 535i) and a peppy MINI Countryman. The other Beemers might be faster, but I loved my time in the super luxe 535i.

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It was surprising to learn some of the real basics: like where to hold your hands on the wheel in the “3 & 9” spots or how to adjust your mirrors. A total thrill of the day was the “emergency braking” exercise. You just so rarely get to test braking at higher speeds.

It was a crisp Autumn day – and the smell of rubber and brakes mixed with adrenaline made for a really unique experience.


Dog Day Afternoon at Mediatonic PR

DSC00649Every good brand needs a mascot – ours just happens to be Theo the Office Dog.

Theo figured he’d show us how it’s done!  And apparently he’s a fan of our view too.

Thank goodness he’s a barkless dog because he’s a Basenji. And don’t even get us started on how stealth he is at pickpocketing lip glosses – or stealing muffins from your desk. It’s sometimes the whole team against him to save our backed goods!


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